It is essential to identify the target market if you want to demonstrate unprecedented growth on a global scale. Leverage all your time and resources in conducting market research to carry out an effective product localization strategy.
The happiness of your customers is the key factor; taking care of customer’s needs and expectations can enhance the value of your product in the eyes of your consumer. It can be done by making sure your content is customized and authentic according to the target market. It is obvious that customers will prefer information in their language as it will be considered more useful and relevant; therefore, modifying the content to suit their culture will satisfy your customer needs. Not only that, but it can also be used as a global strategy to expand your horizons and establish a powerful brand across the globe.
Localization is not just about creating an international version of your website; it refers to transforming or modifying your content according to the needs of a global audience. This process tests your adaptability in the global marketplace and how you instill the local-specific features into your product. Moreover, to localize your brand entirely, brands customize their brand elements and patent their logos, names and color schemes in order to attract locals.
Is the product localization necessary?
Many CEO’s undergo a decision-making process to weigh the necessity of product localization. While you make a decision, it is important to assess the benefits that come with this strategy.
By incorporating a localization strategy, you can reach people from different geographical regions. Whether you are targeting foreign markets or shipping across the country, it has been found out that customers spend time on a website that has the product information in their native language. So when you are creating different versions of your website, you should consider having localized images, product descriptions and textual content as this is considered as a welcome message to your customers from different localities.
Some of the things that you need to implement this strategy are as follows:
- A welcome note in shopper’s language.
- Currency for every country.
- Country flag and color scheme associated with shopper’s culture.
- Delivery options and tax information.
By implementing these tips, you can not only reach a larger audience but most importantly, you can build a rapport among shoppers and make their experience worthwhile.
All in all, customers want to feel like they are at home when they intend to shop on your website.
When developing a global strategy, companies want to make their websites and overall outlook of their product line as catchy as possible with respect to their own culture. Therefore, these are some of the tips that can help you devise an effective localization strategy.
- Content Clarity
Having an original manual of your product written by a certified writer can help the customers understand the product benefits while streamlining your business. Moreover, writing simple language without complex sentences, words and jargons can eliminate any chance of misinterpretation by customers. The clarity of your content can also be achieved if you use focused words; words that do not have multiple meanings.
- Add glossaries and references
Adding glossary of technical terms related to your industry can help the customers get more knowledge of the industry they are about to deal in.. The advantage of having a glossary, it gets easy to incorporate new definitions in your content knowing your customer will refer it to the reference guide. Therefore, you should have a reliable translation partner who understands your business and knows the importance of glossaries.
- Subject matter expertise of the translator
To localize your website, you don’t only need a native speaker or a frequent user of the language, you will be in need of someone who has the know-how of your industry. An expert translator is capable of delivering your intended message with precision and he will understand the context of specific words that can have multiple meanings to avoid misinterpretations by your customers.
Working on how your brand name can get you a breakthrough when it comes to penetrating a foreign market. You definitely want to select a name that garners the most attention and while you are at it, here are some of the elements you can consider:
- Word associations- what customers associate with the brand name
- The uniqueness of the name
- Ease in pronunciation
- Name having a clear meaning
- Working on product descriptions
While you focus on the translation, it is vital to write product descriptions using culturally toned language, locale-specific words and familiar design that can provoke a potential customer to buy your product. Moreover, you want to make sure your product will benefit the customers keeping in view the norms and cultural needs.
- A certified team of experts
Having the right people on your side who truly understand your strategy and goals can be a great asset. Therefore, partner with a team that is apt in cultural exchanges and is suited to your mission. And Future Trans is one of those partners. Future Trans is one of the leading translations providing companies that has made its mark in various continents including North America, Asia and Africa.
An ISO 17100 certified language service provider that is headquartered in Egypt, has around twenty years of experience working with giants of the corporate world and having a spotless track record to its name, in providing accurate translations.
To discuss your Middle Eastern or African translation projects further, please contact us now!