“A great provider of mobile localization services should also be in position to add more than one language to your app. There is no point in going to different providers of mobile localization services if you can help it”.
They say that numbers don’t lie. In this case where I would like to demonstrate how the demand for mobile localization services is ever growing, I shall invoke the help of good old numbers. There are four main operating systems for mobile apps. These operating systems include iOS, Windows, Android and Blackberry. Each of these operating systems supports a plethora of mobile apps. iOS, for example, supports the iPhone App Store. In July 2009, the iPhone App Store had 65,000 apps compared to the 900,000 apps it had as at June 2013. This represents a significant 1284% rise which is anything but static. Considering that there are 6,909 distinct languages in the world according to Ethnologue, the demand for mobile localization services is soaring.
Mobile Localization Services
Mobile localization services are not your everyday translation services. Indeed, the translation industry is awash with certain terms notorious for causing a lot of confusion to many. These terms include translation, localization, internationalization and globalization. Translation refers to the process of adapting source text from one language to another. Internationalization is all about making necessary adjustments to a product to make it accommodating to several languages. Globalization refers to the process of translating all the business processes in the value chain of a business to make it more suitable to global scenery. Lastly, localization refers to the process of adapting a product that has been previously translated into different languages to a specific geographical location.
The Need for Mobile Localization Services
App developers are currently rushing to providers of mobile localization services with good reason. Again, I shall seek help from numbers to explain the allure of mobile localization services. For you to communicate to 80% of the world, you will need to arm yourself with 83 languages. Greater that half the consumers in the world value information of products compared to the prices of the same. 65% of companies operating in different location across the globe deem localization to be among the top critical success factors. Mobile localization services enable mobile app developers to secure a strategic advantage, expand their markets, build their image and reduce exposure to litigation. Need I say more about the need for mobile localization services?
What to Look Out for When Seeking Mobile Localization Services
Mobile localization services vary in quality depending on the provider. There are many providers of mobile localization services who speak loudly about their prowess and capabilities. As always, most of them often fail to deliver. A great provider of mobile localization services should be in a position to translate the entire app content without making even the slightest disruption to the functionality of the app. Run away from providers of mobile localization services who attempt to make changes to your underlying app code.
A great provider of mobile localization services should also be in position to add more than one language to your app. There is no point in going to different providers of mobile localization services if you can help it. Seek for the provider of mobile localization services who handles all the languages of your target audience.