Localizing your Social media content allows you to reach your customers from anywhere in the world with an influential appeal each time. For instance when a company localizes its Facebook page specific to different countries around the world, it allows the brand management department of the company to advertise summer clothes in the UAE while still promoting winter apparels and accessories in Canada. Their marketing becomes specific to each niche but in a very convenient manner, all due to the localization of their social media campaigns.
The Swahili people are fascinating, with a rich and exciting culture which remains a mystery to many outside of Eastern Africa, where this ethnic and cultural group originates. From a distinctive language to popular customers and modes of living, here is a complete guide to all you ever wanted to know about the Swahili and Waswahili people…
The Zulu Language is known as isiZulu, the language of the Zulu people, with it’s dominant area being the Zulu population living in South Africa. Zulu has around 10 million speakers as a first language, and 95% of these reside in South Africa, as well as over fifteen million second-language speakers. In addition, Zulu is understood by over 50% of the area’s population – making it one of South Africa’s official languages as of 1994. isiZulu is part of the Nguni subgroup of languages, and more than half of the population of South Africa are able to understand it.
Eager to find out more about the Zulu language, culture and people? Read on…
Japan and the Middle East have a complex relationship, which often calls for clear and direct communication. In this blog, we’ll be exploring the ways in which the two regions have related to one another through the years, and how correct and accurate translation helps to make all the difference when it comes to affirming international relationships.
Turkey is a very interesting country with a distinctive culture and language. Always wanted to find out more about Turkey? Read on to discover a few things you might not know…
The Turkish language is distinct from other languages in the region, as it is inspired by Latin, not Arabic. This makes professional, accurate translation vital for companies seeking to branch out into this area.
International Mother Language Day is a celebration of language that is held on the 21st of February every year. It is designed to promote diversity and understanding of other cultures through multilingualism and multiculturalism. This year’s theme is Linguistic diversity and multilingualism count for sustainable development.
The origin of the Persian language dates back to 550-330 BCE and it was used by the Parsa people who ruled Iran. It then became the language of the Persian Empire and became a widely spoken language with it being used in the likes of India, Russia, the Mediterranean and the Persian Gulf.
Through the years, the language has evolved and has become the modern language that it is today. Primarily it is spoken in Iran, Afghanistan, Tajikistan and certain areas of Uzbekistan.
Arabic is a fascinating language with a history that dates back centuries. It is also a very popular language, with more than 300 million native Arabic speakers around the world, mostly in the Middle East and Northern Africa. Arabic is the official language of the 22 the countries that form the Arab league and the 5th most common language globally.
A new report by the International Monetary Fund suggests that most Middle Eastern and African economies are set to grow strongly in 2018. The report says that growth in the Middle East and North African countries is expected to reach 3.5% in the coming year — faster than most developed countries.
The improvement in MENA economies is a welcome change after a couple of years of political instability and a slow down in the major economies in the region. The improved outlook means there will be some excellent opportunities for entrepreneurs and investors.
When we first meet somebody new, we gain an impression of that person within six seconds through a number of points of contact including face, voice and presentation. For a company, the website is the “face and voice” of the organization and that first impression counts.
Today, most companies understand the importance of making their websites accessible to people within different countries and therefore add different language options to their sites, however, simple translation is just not enough.