Localization Archives - Future Trans


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June 27, 20190

by Future Trans

International companies invest a lot of money into looking for new markets to enter globally to increase their market share and double their sales. They always work on how to market their brands to impress more clients and this also applies to their existing markets. The marketing teams of these companies are constantly researching on the local trends and coming up with marketing ideas to fit these trends and build customers’ loyalty. International corporations and brands understand that they may have to tweak how they market their products in some countries according to the cultural appropriateness in order to increase its acceptability and success. MENA region is important for companies looking to expand globally. However, marketers of these companies have to carefully design their marketing campaigns in order to tap into the Arab market and culture.

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June 26, 20190

by Future Trans

Artificial intelligence on a very basic level makes it possible for machines to learn from experience, add on new calculated inputs and perform human-like tasks. Most of the artificial intelligence examples we hear today, like self-driving cars or chess-playing computers basically, rely on natural language processing and deep learning. These technologies help computers to be trained and accomplish very specific tasks by processing data and by identifying patterns in that data. Artificial intelligence can offer improvements and solutions to problems through data processing and such learning.

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June 23, 20190

by Future Trans

International brands are always working to impress their customers and to create a buzz around their names. Companies are now obsessed with their customers and they are competing to make them feel close to them. They started to use local public figures to attract and build loyalty to their brand. So let us see who was successful to impress more customers!

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May 19, 20190

by Future Trans

Technology is improving all aspects and spheres of our lives including the education sector. That’s right; technology is now taking strong roots into the traditional learning system and changing it forever. The traditional learning involves brick-and-mortar building or a physical location in which students gather and an instructor teaches them for a specific time several times a week.

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April 24, 20190

by Future Trans

Over the past few years, global consumers have shown a growing consumption towards engaging and high definition audiovisual content – especially animation.

Disney’s top world box office hits like “Frozen” and “The Minions” around the world has proven that good animation content can be localized for different regions in native languages through dubbing and it will be a success. The dubbing industry and voice dubbing companies are on the rise because they help the entertainment industry reach a wider set of audience release content in their native languages.

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April 14, 20190

by Future Trans

Organizations and companies around the world want to access the global audience through the growing audiovisual content. With the growing global consumption of audiovisual content, there has been an exponential increase in demand for dubbing and voice-over services by voice over companies. But what is the key difference between dubbing and voice-over?