Future Trans, the ISO 17100 certified language services provider with a worldwide reputation for high-quality translation & localization projects, was approached by an American online social media and social networking service titan ─ second to none across the globe!
The client has requested that we take a highly complex project with awesome challenges ─ including big volume, multiple languages, limited budget, tight deadline, and difficult-to-find talent resources.
Imagine that you own a business and you are interested to get more insights about your customers’ preferences and interests, or you would like to understand how your employees are fitting into your business and what they are expecting from working in your company.
Asked to comment on having been diagnosed as a diabetic, S. Epatha Merkerson, the well-known American film, stage, and TV actress, has told the press that her diagnosis was a wake-up call! So, why did the World Health Organization classify diabetes as an epidemic?
We have to admit it! Yes, sometimes the health of newborn babies is in danger due to lack of communication between doctors and parents.
We also have to do something more positive to make it possible for parents of the infants who are born prematurely, or newborns with poor health, to communicate better with healthcare professionals in order for them to take a greater part in the care of their kids.
Like every industry in the world (in fact every centimeter!), the language services industry, including the translation sector, has been greatly impacted by the recent technology revolution (why not call it silicon revolution?!) and its related flow of developments in the fields of telecom, IT and many others. The impact is undeniably so fundamental that it has affected every and each area of our life.
Why Need a Marketing Strategy?
A smart language service provider needs to reconsider how they are selling their services and to re-focus on the added value they offer to their clients. Isn’t that called “marketing strategy”?
Inside the healthcare industry, robotics is witnessing an increasing uptake in many sectors, including prescription dispensing, rehabilitation, telepresence, medical transportation, sanitation, and neurosurgery. What is more, you can now have your bones cut by a collaborative robot ─ or let’s call it “cobot” as they all do across the medical industry!
Success is a multi-stage process, not one shot. Therefore, after your business has established itself locally, logically it’s the time to reach out to a global audience. In fact, it’s an opportunity that is becoming increasingly open to international giants as well as small & medium companies.
In the USA and Europe, everyone knows that the food and drug producers’ business doesn’t end with their food or drug products launched for distribution and that any food or drug product should be labeled first.
This food and drug producers’ work is regulated in the USA and all European nations by specific government agencies to ensure that the safety measures are strictly followed and public health is safeguarded.
When you are running a business and you are targeting local customers in your country, one of the ways to target them is through “Search Engine Optimization (SEO)”. SEO is the process of increasing website traffic through non-paid or organic search engine results. It allows your website to get more traffic, as internet surfers are willing to visit websites that are related to their search terms. And in order to improve your ranking at search engines like Bing, Google, and Yahoo, you need to create quality content that satisfies and appeals to your target audience.
