Localization Archives - Future Trans

International companies invest a lot of money into looking for new markets to enter globally to increase their market share and double their sales. They always work on how to market their brands to impress more clients and this also applies to their existing markets. The marketing teams of these companies are constantly researching on the local trends and coming up with marketing ideas to fit these trends and build customers’ loyalty. International corporations and brands understand that they may have to tweak how they market their products in some countries according to the cultural appropriateness in order to increase its acceptability and success. MENA region is important for companies looking to expand globally. However, marketers of these companies have to carefully design their marketing campaigns in order to tap into the Arab market and culture.

Artificial intelligence on a very basic level makes it possible for machines to learn from experience, add on new calculated inputs and perform human-like tasks. Most of the artificial intelligence examples we hear today, like self-driving cars or chess-playing computers basically, rely on natural language processing and deep learning. These technologies help computers to be trained and accomplish very specific tasks by processing data and by identifying patterns in that data. Artificial intelligence can offer improvements and solutions to problems through data processing and such learning.

Marketing today is known as a blend of technology and strategy but it has not always been like this. Marketing began with a humble beginning when people started to sell products, goods or services with persuasive communication between them.