Blog Archives

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August 14, 2022

by Future Trans

Localization is at the core of getting your message out to the world. When creating a brand, the whole point is to make it visible to as many people as possible. But that is only possible if your brand is easily understandable by many, and the key to that is localization. Localizing websites and content seems pretty straightforward, but what about videos? What happens then?

3 MIN READ
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July 17, 2022

by Future Trans

In December 2021, the president of Turkey prompted the issue of a press release. It was no ordinary day for the country though, as this very press release would announce a subtle but important change to Turkey’s branding. Turkey would now be called Türkiye. The new name was to be employed in any and all correspondence, dealings, and activities.

3 MIN READ
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July 7, 2022

by Future Trans

It’s safe to say that localization is an indispensable step toward expanding your business. In fact, it is virtually impossible to scale a business outside of its original country without localizing its website first. It makes sense really – websites are channels through which you can talk to potential customers directly, so in order to coax them into purchasing your offering, you’ll have to speak their language.

3 MIN READ
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May 29, 2022

by Future Trans

The potential reach of online ads is huge. The number of internet users has more than doubled in the last 10 years. As people around the world connect to a wide range of platforms, companies who take the time to learn about their audiences are rewarded with engagement. This is where online ad localization comes in.

2 MIN READ
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May 22, 2022

by Future Trans

When it’s time to adapt a video for an audience in a new region, it’s important to make the right choices so the video stays as engaging as possible. A popular solution is to re-record voices from the video in the new language. We take a look at the differences when it comes to dubbing vs voice-over, and explore which is right for your project.

3 MIN READ
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