Translation can get costly, and that’s an understatement. In fact, whatever the scale of your organization, you’ve most likely tried various different methods to cut down the cost of it. That’s where Machine Translation (MT) comes in. MT has gained popularity in recent years and is now used around the world to conduct translation tasks more efficiently and affordably.
The potential reach of online ads is huge. The number of internet users has more than doubled in the last 10 years. As people around the world connect to a wide range of platforms, companies who take the time to learn about their audiences are rewarded with engagement. This is where online ad localization comes in.
When it’s time to adapt a video for an audience in a new region, it’s important to make the right choices so the video stays as engaging as possible. A popular solution is to re-record voices from the video in the new language. We take a look at the differences when it comes to dubbing vs voice-over, and explore which is right for your project.
Businesses need to meet their customers where they are. A few years ago, PC and mobile usage levels became even, which means offering mobile-friendly options for websites, e-commerce, and others, is now more important than ever. When it comes to apps, good localization is the key to success.
As we head further into 2022, we continue to see the changing landscape of the life sciences industry. Digital transformation and the increasing use of AI and technology continue to impact the industry in all areas. A survey conducted by Deloitte found that more than 80% of companies are continuing to digitalize operations.
The COVID-19 pandemic and the need to adapt to remote working have pressured businesses to speed up their digital transformation and increase the use of technology in business processes. Did you know that 89% of businesses have already adopted a digital transformation strategy?
The gaming world continues to boom on the back of the COVID-19 pandemic. It’s one of the few industries that saw huge amounts of growth, welcoming millions of new gamers as people looked for new ways to pass their time.
In 2022, content shouldn’t be an afterthought. From increasing brand awareness to boosting sales, SEO content creation is a key part of marketing strategies around the world. To be effective, e-commerce writing needs proper planning, expert input, and content localization.
When the world went online, so did learning. Globally, the most common response for remote learning during the pandemic was to move to online platforms. Today, the e-learning market is still booming.
However, companies need to think strategically to take their share of the market. We look at why e-learning localization is the key to success for e-learning in MENA.
Did you know that people spend an average of 18 hours a week watching online video? That’s 7.5 hours more than three years ago (Wyzowl). Engaging customers via video is an opportunity companies can’t afford to miss, but it’s not enough to simply create videos and hope for views. Businesses need a clear video content strategy that works for them.
