A global content strategy is essential for businesses that are looking to expand their reach and connect with customers on a global level. The digital age has made it easier for companies to reach a wider audience, but it has also made it more challenging to create content that resonates with a diverse audience. In this blog post, we will explore how to create a global content strategy that will help you engage with your target audience, build brand awareness and drive sales.

Transcreation is a process of adapting marketing and advertising content to make it culturally relevant and appealing to a specific target audience in another language or culture. It is an essential aspect of any international marketing campaign, as it helps to ensure that the message being conveyed is not lost in translation.

The translation and language industry has experienced tremendous growth in recent years, and 2022 is no exception. According to recent statistics, the global language services market is expected to reach a whopping $96 billion by 2032. Several factors drive this growth, including the increasing importance of global communication in the digital age, the rise of e-commerce and online business, and the growing demand for language services in emerging markets.

When doing international business, it is a priority to strategize how the company will integrate into new cultures. This is when the assistance of an experienced cultural consultant is advised.

In this article, we will discuss some of the barriers existing in global workplaces, and how a multicultural consulting company can help break them down.