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February 2, 2023

by Future Trans

A global content strategy is essential for businesses that are looking to expand their reach and connect with customers on a global level. The digital age has made it easier for companies to reach a wider audience, but it has also made it more challenging to create content that resonates with a diverse audience. In this blog post, we will explore how to create a global content strategy that will help you engage with your target audience, build brand awareness and drive sales.

3 MIN READ
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January 12, 2023

by Future Trans

The translation and language industry has experienced tremendous growth in recent years, and 2022 is no exception. According to recent statistics, the global language services market is expected to reach a whopping $96 billion by 2032. Several factors drive this growth, including the increasing importance of global communication in the digital age, the rise of e-commerce and online business, and the growing demand for language services in emerging markets.

3 MIN READ
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December 29, 2022

by Future Trans

The Importance of Medical Translation Services

Imagine traveling to another country and having a medical emergency – or working in a healthcare facility, and attempting to admit or treat a patient who cannot speak the regional language. The speed and efficiency in which medical staff and doctors are able to communicate with patients are quite often life-or-death factors. This is why medical translation is viewed as an extremely high-level priority in the medical industry.

3 MIN READ
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December 21, 2022

by Future Trans

When doing international business, it is a priority to strategize how the company will integrate into new cultures. This is when the assistance of an experienced cultural consultant is advised.

In this article, we will discuss some of the barriers existing in global workplaces, and how a multicultural consulting company can help break them down.

3 MIN READ
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December 14, 2022

by Future Trans

In this article, we will refer to the process as “voiceover,” although the term is also recognized as:

  • Voice over
  • Voiceover
  • Voice-over
  • Voice acting

The art of voiceover (unseen narrator) actually existed before the first animated feature film in 1928, “Steamboat Willie,” starring Mickey Mouse. In fact, the first voiceover was recorded in 1900, as a weather report by Canadian inventor, Reginald Fessenden. Fascinated by the concept of wireless devices, he went on to record the first-ever radio broadcasts.

3 MIN READ
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November 29, 2022

by Future Trans

Legal documents contain very distinctly written text. The verbiage is carefully woven into a specific syntax to represent the most accurate meaning intended—in a way that should not be interpreted to mean anything else. When words, phrases, or punctuation are omitted or not in the right order, a statement can have more than one perspective (or even be misunderstood altogether). This type of speech is commonly called “legalese,” and is very difficult for someone not educated in law to understand. Now, imagine this convoluted jargon needing to be translated into another language. Read further to learn more about translation for law firms.

 

3 MIN READ
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November 24, 2022

by Future Trans

What Is Transcreation? 

Simply put, transcreation is an amalgamation of the words, “translation” and “creation.” It can be described more succinctly as the process of “creative translation,” since creativity comes in where translation ends.

The term “transcreation” dates back more than 60 years, when it became apparent that basic translation was not enough to permeate language barriers—given that subtle cultural characteristics are a significant part of overall communication. It was necessary to translate not only the words of a language, but also the meaning behind the words.

3 MIN READ
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November 21, 2022

by Future Trans

Healthcare in a Changing World

There is no question that technology has shaped civilization in ways our ancestors never imagined. When COVID-19 forced us to find new methods of performing regular functions, we turned to modern technology for guidance. Through digital means, we kept society moving. We worked and shopped from home, we stayed away from public areas, and we embraced online financial, governmental, and—medical care services.

3 MIN READ
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