The Importance Of Website Localisation


“We Support every aspect of the language industry”

You’ll be among the first to know about translation & localization industry in the Middle East & Africa to make your business  journey even more comfortable.

Why-you-should-localize-your-website.jpg

The Importance Of Website Localisation

October 31, 20170

by Nehal Amer

When we first meet somebody new, we gain an impression of that person within six seconds through a number of points of contact including face, voice and presentation.  For a company, the website is the “face and voice” of the organisation and that first impression counts.

Today, most companies understand the importance of making their websites accessible to people within different countries and therefore add different language options to their sites, however, simple translation is just not enough.  

Why-Future-Trans-Will-Be-In-Stuttgart-This-Year.jpg

Giving Tcworld A Ten – Why Future Trans Will Be In Stuttgart This Year?

October 19, 20170

by Nehal Amer

At Future Trans, we understand that the world doesn’t stand still for a moment – which is why we don’t either.  We combine the extensive skills of over 60 in-house professionals with the latest technology to ensure that we provide consistent and accurate translation and localisation for every client, every time.   

East-Meets-West-As-Arabic-Becomes-The-Second-Most-Popular-Language-In-Sweden-1.jpg

East Meets West As Arabic Becomes The Second Most Popular Language In Sweden!

October 8, 20170

by Nehal Amer

It may come as a surprise to many that the second most common language spoken in Sweden is, in fact, Arabic.

Located in Northern Europe and known for its icy temperatures and blonde-haired, blue-eyed inhabitants, Sweden has a population of just 10 million people and seems an unlikely place to hear the Arabic language.

Making-A-Connection-In-The-Translation-Industry2-4.jpg

Making A Connection In The Translation Industry

October 1, 20170

by Nehal Amer

They say that no man is an island and this is never more true than it is in business.  Every industry in the world relies on a solid network of contacts forming a web of invaluable resources and support.  A successful translation agency relies on a solid team of professionals to make it work – everybody in the team, from receptionists to business development executives have a part to play in ensuring that the business is the best that it can be.

Speaking-The-Same-Language-As-We-Celebrate-Language-Translation-Day.jpg

Speaking The Same Language As We Celebrate Language Translation Day

September 27, 20170

by Nehal Amer

This year, the 30th September marks an important date in the translation world calendar – International Translation Day.

Although this annual milestone doesn’t, sadly, count as a holiday, it is nonetheless an important date which brings with it a number of exciting events.

Since 1953, the event has been celebrated on the 30th September on the feast of St Jerome, the Bible translator and patron saint of translators.

Translation-Bridges-the-Gap-for-MENA-Start-Ups.jpg

Translation Bridges The Gap For MENA Start Ups

September 26, 20170

by Nehal Amer

The increased availability of fast, affordable internet and digital services has seen the number of new businesses and start ups around the world increase exponentially over the last few years and none more so than in the Middle East, North Africa (MENA) region.

According to Magnitt, the networking platform for start ups in the Middle East, 2016 saw an investment of $889 million in new businesses across MENA with predicted figures set to rise for 2017.

Great-Account-Managers-Translate-To-Repeat-Business-1.jpg

Great Account Managers Translate To Repeat Business

August 21, 20170

by Nehal Amer

It goes without saying that when enlisting the services of a translation agency, it is hugely important that the translator is reliable, fluent and aware of regional differences and colloquialisms.  The actual translator, however, is just one part of a team which, together, forms a reputable and successful translation agency.

Trends-in-Africa-2.jpg

Trends In Africa 2017

July 9, 20170

by Nehal Amer

Over the past ten years, the African economy and commerce sectors have been enjoying a quiet but significant evolution with commerce and e-commerce markets emerging steadily and successfully.

When-words-kill-2-1.jpg

When Words Kill!

July 9, 20170

by Nehal Amer

We’ve all heard the amusing stories of times when bad translation has led to confusion and hilarity; John F Kennedy telling the people of Berlin that he is a donut and Jimmy Carter telling a Polish audience “When I abandoned the United States”, however, some errors in translation are not only un-funny but, sometimes fatal. 

Africa-and-the-growth-of-E-commerce.jpg

Out Of Africa – A New Dawn For African E-Commerce

July 9, 20170

by Nehal Amer

With the advent of the internet in 1983, our world is getting smaller and increasingly accessible. 

Recent figures show that 48% of the world’s population is now online, a figure that is growing year on year and, along with this, an increase in the world’s e-commerce industry.