We’ve all heard the amusing stories of times when bad translation has led to confusion and hilarity; John F Kennedy telling the people of Berlin that he is a donut and Jimmy Carter telling a Polish audience “When I abandoned the United States”, however, some errors in translation are not only un-funny but, sometimes fatal.
In recent years, many sectors within African countries have seen significant improvement and growth, including major increases in commerce and e-commerce with particular countries such as Nigeria proving themselves a force to be reckoned with.
Although these important changes are helping to re-shape countries previously thought to be third world, there are still improvements to be made and none more so than Africa’s healthcare sectors.
Future Trans, a leading provider of professional translation services in MENA, will participate in LocWorld34 taking place in Barcelona, Spain from 14th of June to 16th 2017.
“Europe has always been a spot for us to extend our global reach to. Attending LocWorld34 in Spain means a lot to our business growth, we need to meet with our existing customers and discuss new business opportunities with other industry professionals” Said Mohamed Karim, Business Development Manager at Future Trans.
With companies cutting costs across the board to keep up with today’s market, there may be a temptation to take shortcuts when hiring translation services, choosing a less reputable but lower priced service over a pricier but well established one. This will, almost always, prove to be a false economy and can not only harm your reputation and that of your client but, also, can sometimes result in costly legal fees…….or worse.
Market research is an important business tool for gathering information about target markets and gauging the reaction of customers and prospects to your company’s products and services even before they’re released.
According to a recent report by First Research Inc., the global market research industry produces $45 billion in revenue each year. Although Europe and the United States lead the industry overall, other countries such as China, Brazil, Russia, and India are experiencing increasing demand for services related to market research.